Nike's core business is facing a 'disturbing' decline

[wang1993]

Nike may have beaten air max 97 cheap Wall Street's estimates when it reported earnings last week, but its troubles are far from over. Though growth in China cheap air jordan and emerging markets boosted worldwide revenue, the core US business still lagged, remaining flat year-over-year. This doesn't bode nike air max cheap well for the world's largest sportswear company. The US is still Nike's biggest market, and it is also where it faces the least amount of competition from rivals like Adidas. Some industry experts are expressing concern. Not only were sales overall flat, but futures — a key mens nike air max cheap metric that measures retailer demand for product — were reported down by 10%. As Nike shifts from wholesale to sell more product directly to consumers, this number is becoming less important. But it still signifies that some stores are finding it difficult to sell Nike's offerings. Nike is in the midst of cheap jordan shoes a restructuring plan after seeing revenue slip of late. The company is laying off roughly 1,400 employees as part of its "Consumer Direct Offense" to try to revive sagging sales.