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She is an alpha example of an influencer – the new term for social media players who go beyond blogging Adidas Superstar Womens Black to all platforms, flogging both their own and anointing other brands with their approval. Talking to Ferragni herself is, then, an interesting exercise. Here is the ............................... who calls herself “public figure” in her Instagram bio but, at Nike Air Max 95 Femme the same time, says: “I am exactly the same on and off social media. People are always surprised that I am nice and funny when they meet me in real life, they expect me to be a bitch.”Ferragni’s followers certainly know a lot about her life, or the edited version of it anyway. She posts about six times a day on her personal account – almost Adidas ZX Flux Womens all selfies of a life lived in party dresses or pyjamas accessorised with suitcases or beanies. Each one, on average, is liked approximately 80,000 times. What’s her tip for a good selfie? “It needs natural light right in front of a window with no shadow on your face. Adidas Gazelle Dames I use the Valencia filter on Instagram and the light effect, which is so ancient, I don’t think anyone else uses that any more.”Ferragni is 29 – smack bang in the middle of the millennial generation span. She displays all the Nike Air Max 2017 Womens traits millennials are meant to have. She is, and I don’t mean this in a derogatory sense, completely self-centred, and completely at home online. This interview is arranged initially to talk about Ferragni’s shoe line but, when I try to ask a question specifically about the shoes, Ferragni turns the conversation back round to, well, Ferragni. “I started as a blogger but it’s not so much that any more, I do so much more,” she says. “I create www.natalierobinson.co.uk an inspirational platform. We do Nike Air Max 90 Womens Black so much on the e-commerce side, the projects, the management. But most of?the revenue still comes from projects related to me.”The daughter of a dentist and a writer, Ferragni says she knows exactly why she’s so popular. “People like my story as a self-made ...............................,” she says. “That’s very unusual in Italy – a lot of people of my generation don’t even have a job. I Nike Air Max 90 Womens Black don’t really know how I did it.” Timing was definitely a factor. In 2009, she worked with her then-boyfriend, now CEO Riccardo Pozzoli, to turn a “personal space” into a business, first through banner ads and Ferragni modelling brands’ clothes in the images, with fees of about €1,000-2,000 for a post. Now, she doesn’t disclose what the fees are, but it’s safe to assume they’re significantlyhigher. And, like the whole discernible talent thing, Ferragni’s fans don’t appear to be concerned by these corporate hookups. “It has Adidas Superstar Dames Roze to feel natural and transparent,” she says. “For me, selection is everything, it has to be something that my followers will Nike Air Max 90 Femme Rose be happy to know about. I can’t lose my credibility – you can’t put a price on that.”