The French label's stock-in-trade is gear that you want to g

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If you asked Brice Partouche, founder air max 2016 and designer of Satisfy Running, what he wanted to be when he grew up, there's a good chance he wouldn't have said what he's doing right now. After all, he didn't even lace into a pair of Nike running shoes until he was 35, let alone have his adidas climacool cheap sights set on starting an athletic brand from scratch. As a kid growing up in the '90s, Partouche preferred a skateboard over trainers as a means of getting exercise and around. But five years ago, a friend convinced him to cheap air max shoes start running and instantly, in his words, he became "addicted, obsessed, and possessed." And so Satisfy Running was born. Partouche is no stranger to the http://www.newestshoes.co.uk/nike-air-max-day-2016-c-7_14.html apparel game. He launched his denim brand April 77 back in 2001, stocking it http://www.alaskadancetheatre.com/ with skinny stovepipe jeans and lean ur-rocker staples that are commonplace today (in a post-Hedi-at-SLP menswear landscape), but were considered niche back then. But whereas April 77 was born out of Partouche's love of music, Satisfy stems purely from his newfound love of running—and the community it can create among a group of people who do it together. The name itself is derived from the http://www.aheartinhand.com/ simple pleasure Partouche gets out of running. But unlike the big juggernauts of athletic wear, Satisfy isn't putting marketing dollars behind campaigns to build a hashtag-fueled community—Partouche wants something more genuine. Maybe that's the reason why, in just under two years, the brand as achieved the kind hype usually reserved for streetwear brands and sneaker releases—not running tights. Between the label's "moth-eaten" tees and sweatshirts, sleek compression short-lined running shorts, and Yeezy-ish color palettes—shown on tatted-up models no less—Satisfy Running seems to be doing what Nike and Adidas can't seem to these days—make running look cool.. So what's the secret? We hopped on the phone with to Partouche to find out how he's made his independent label stand out in an already crowded field. How did you first get into running? A friend of mine told me I should run and that I would love it, and simply that's exactly what happened. But coming from the fashion industry and having a music and art background, I couldn't really find any other activewear brands I liked. Nike, Adidas, and Puma do a great job, but I missed the culture in running.