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LISBON, Portugal -- Atletico Madrids only previous European Cup final appearance branded the club with the nickname that has come to encapsulate its penchant for misfortune. Beating Real Madrid in the Champions League final on Saturday may finally put that moniker to rest. Atletico was on the cusp of winning the European Cup on its first appearance in the final in 1974, leading Bayern Munich 1-0 in extra time after Luis Aragones curled home in the 114th-minute at Heysel Stadium. The Spanish club was clinging on until defender Hans-Georg Schwarzenbeck stepped up to smash home a powerful right-footed equalizer from outside the area in the 120th-minute. Without penalties to decide the champion, a replay was scheduled just two days later in Brussels. But having experienced the title slipping from its grasp in such fashion proved too much for Atletico, and it lost 4-0 to a team featuring Franz Beckenbauer and Gerd Mueller. Following the defeat, president Vicente Calderon termed Atletico "the jinxed ones" or "pupas." "We practically had the trophy in our hands," said Atletico goalkeeper Miguel Reina, father of Spain international Pepe, reminiscing of what could have been before Schwarzenbecks low shot beat him. The loss seems to have had a long-lasting effect on the club. "Atleticos history may have been different with that title, which was the first for Bayern," said former striker Jose Eulogio Garate, who played in that final 40 years ago. Atleticos history is filled with success and clouded by unnecessary turmoil and disorder. Such is Atleticos knack for dramatics that the team hymn includes the phrase: "What a Way to Suffer." One of the most famous advertising campaigns in Spain featured a young child looking up at his father to ask "Daddy, why do we support Atleti?" The father looks off in thought before the phrase "Its hard to explain" takes over the screen. During its Spanish league title winning run this season, Atletico did the near unthinkable -- it did not stumble or implode as might have been expected. Instead, coach Diego Simeones team showed the verve of a champion and a knack for coming through when it counted to secure a fourth major trophy since 2009/10 -- following two Europa League titles and a Copa del Rey. "The club is growing. Were pushing forward, building a stronger team, getting better -- despite the economic differences in this league," said Simeone, who has also relied on one of the top qualities of the 1974 team -- strength on the counter attack. Atletico won the Intercontinental Cup after Bayern spurned its invite, and it has an impressive trophy haul overall: 10 Spanish league titles, 10 Copa del Reys, one Cup Winners Cup, two Europa Leagues and two European Super Cups. "Its been seven or eight years now that pupas doesnt follow us anymore," Atletico president Enrique Cerezo said after the club secured its first league title since 1996 last Saturday. "When Calderon labeled the team that, it certainly was at that time. Maybe now they should call us the good luck ones." That could be difficult as Atletico almost seems to embrace the nickname at times, like when it celebrated the 40th anniversary of its lone European Cup final defeat last week. "Atletico does represent something different, something special," said Spanish coach Javier Irureta, who played against Bayern. "Usually they only organize homages for champions, not for the losers. "But the club is like that." Erick Aybar Braves Jersey . -- Stacy Lewis shot 7-under 65 to lead the LPGA Tour team to the championship of the 3Tour Challenge on Tuesday. Greg Maddux Jersey . Second-seeded Sloane Stephens of the United States made lighter work of her day as she beat 2009 champion and Swiss wild card Timea Bacsinszky 6-3, 6-3. Two seeds fell: No. 4 Kirsten Flipkens of Belgium lost to Katarzyna Piter of Poland 6-4, 6-2, and No. http://www.baseballbravesshop.com/julio ... es-jersey/. "Hes over there," the first baseman said. "You dont need to talk to anybody else." Indeed, Peralta did it all as the majors top team won again. John Smoltz Jersey . - After a back-and-forth battle throughout the season, Alex Guenette has earned the 2013 rookie of the year award for the NASCAR Canadian Tire Series presented by Mobil 1 by just one point over Ryley Seibert. Babe Ruth Jersey . 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Kehm said he was now at his home in Gland, near Geneva, without specifying when the move happpened or giving details about his current condition.dddddddddddd We ask that the privacy of Michaels family continue to be respected, and that speculations about his state of health are avoided, Kehm said. Schumachers accident happened on a family vacation as he was skiing with his 14-year-old son at the Meribel ski resort in the French Alps. The avid skier hit the right side of his head on a rock, cracking his helmet. Doctors operated to remove blood clots from his brain, but some were left because they were too deeply embedded. Schumachers condition stabilized after he was placed in a drug-induced coma, from which he has since emerged. China Jerseys ' ' '